In the past the more links that you had pointing to your website, the more chance you had of climbing up the search engine ranking page. Back when the search engine spiders were not all that sophisticated you would find that any link would do. It could be from any site in the world, sometimes not even related to the content of your website, and you would be fine. It was all about the quantity. As you can probably guess though; this is not a good method. After all; anybody out there could spam links. This would lead to incredibly poor content at the top of the searches. This is why the search engines needed to make changes. Nowadays you can receive a penalty in the rankings if you are linked to by far too many sites not related to your niche. This basically means that you will find it difficult to climb ‘up’. Thankfully Google has developed a tool, known as the disavow tool, which will allow you to instruct Google to ‘ignore’ certain links which point to your website (you can access this tool through Google Webmaster Tools). On this page I want to talk to you a little bit about what type of links you should be disavowing through that nifty little tool.
There is one rule related to links that you should disavow. The only toxic links are those which are not related to the content of your website. For example; if you run a website that sells power tools then it is not ideal to have a website that talks about learning Swedish pointing towards you. It makes absolutely no sense. In the eyes of Google, and the other search engines for that matter, this indicates link spam. Absolutely nobody likes link spam. The only websites that should be pointing towards your site are those which have some sort of relevancy to the content that you post. You should also disavow any links which come from link farms. As you may well know; link farms are vast collections of links often put together with the sole purpose of boosting a site’s position in the search engines. These link farms are quite often not categorized and are simply just a huge page with tons of links on them.
It is important to remember that you should never use the disavow tool without getting in touch with the webmaster of the site that hosts your link first. This is not only common courtesy but it is something which Google actively advises people to think about. You should give the webmaster about a week to respond to you before you decide to use the disavow tool.
Remember; you should regularly check your link profile to ensure that there are no toxic links pointing towards your website. If there are; make sure that you run them through the disavow tool as quickly as possible (after getting in touch with the webmaster in question of course)
Next,
Many people have stated they have trouble understanding and using the Disavow Tool. It is a valuable tool and I recommend exploring information online which will show you step-by-step how to use the tool to disavow links. If you do a quick search online, you’ll be able to find video and text tutorials that are available FREE. When I first started, I used a cool guide by Neil Patel on QuickSprout.com. For those of you who need to know when and how to use the Google Disavow tool I recommend taking a quick look. Here’s something else.... Once you’ve made use of the tool a few times then you’ll have NO problems implementing it into your monthly disavow routine going forward. It’s a value tool to remove spam backlinks from your profile which otherwise would hurt your rankings within the SERP’s.
There is one rule related to links that you should disavow. The only toxic links are those which are not related to the content of your website. For example; if you run a website that sells power tools then it is not ideal to have a website that talks about learning Swedish pointing towards you. It makes absolutely no sense. In the eyes of Google, and the other search engines for that matter, this indicates link spam. Absolutely nobody likes link spam. The only websites that should be pointing towards your site are those which have some sort of relevancy to the content that you post. You should also disavow any links which come from link farms. As you may well know; link farms are vast collections of links often put together with the sole purpose of boosting a site’s position in the search engines. These link farms are quite often not categorized and are simply just a huge page with tons of links on them.
It is important to remember that you should never use the disavow tool without getting in touch with the webmaster of the site that hosts your link first. This is not only common courtesy but it is something which Google actively advises people to think about. You should give the webmaster about a week to respond to you before you decide to use the disavow tool.
Remember; you should regularly check your link profile to ensure that there are no toxic links pointing towards your website. If there are; make sure that you run them through the disavow tool as quickly as possible (after getting in touch with the webmaster in question of course)
Next,
Many people have stated they have trouble understanding and using the Disavow Tool. It is a valuable tool and I recommend exploring information online which will show you step-by-step how to use the tool to disavow links. If you do a quick search online, you’ll be able to find video and text tutorials that are available FREE. When I first started, I used a cool guide by Neil Patel on QuickSprout.com. For those of you who need to know when and how to use the Google Disavow tool I recommend taking a quick look. Here’s something else.... Once you’ve made use of the tool a few times then you’ll have NO problems implementing it into your monthly disavow routine going forward. It’s a value tool to remove spam backlinks from your profile which otherwise would hurt your rankings within the SERP’s.